Media Channel optimisation

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Client Problem

Case Studies – Media Optimisation for a Publishing Client

A publishing group had made the move to a paywall for its online mastheads, and had been using a range of advertising mediums, including Press in its own print publications, to drive subscriptions.  It wanted to identify what impact its advertising campaigns were having on subscriptions, how big its advertising budget should be, and what is the optimal media mix for its future campaigns, in order to profitably drive subscriptions.