- Independent, but collaborative: we are free to recommend the best course of action for our clients, not just in theory, but in practice
- Traditional and innovative: we use tried and tested methods in new ways, delivering real benefits to businesses worldwide
- Bespoke: we don't apply a one-fits-all solution to our clients. We will work with you to determine your needs and the best solution to help inform decision-making
- Value for money: being based in Latin America, our cost base is lower than the usual UK/US consultancies.
- High quality: our low cost base means we can spend more man-days on projects and still cost less than our competitors
- Investing in people: we employ local graduates, in a high unemployment area, providing outstanding training and conditions, and market-beating salaries
- Our director, Robert MacKenzie, set up ubina in Colombia, South America, after seeing the potential in the region both as a new provider, and a new consumer of marketing analysis. Robert is an expert in marketing mix modelling, originally from the UK, where he worked with leading consultancies and household names in various consumer goods and services categories, both in the UK and around the world.
- Latin America has a largely untapped potential in terms of high-quality graduates in relevant areas such as Maths, Statistics, and Economics, making it an area ideal for a low-cost start-up, providing high-quality marketing effectiveness projects for clients both in LATAM and abroad.
- A common complaint of low-cost, off-shore modelling teams has been that, while academically the work is excellent, the models often don't make commercial sense, because of a disconnect between the modelling team and the on-shore sales-team. ubina is a combination of both academic excellence, and the commercial knowledge brought by Robert. Furthermore, as well as outsourcing projects from other consultancies, we will also work directly with clients, both on and off-site, and provide what many low-cost solutions lack: consultancy.
- Up to now, lower media spending and smaller market sizes have meant that using advanced marketing analysis consultancies has been uneconomical for many medium and large-size firms in low and middle-income countries. We aim to change this, by providing a lower-cost solution: not by cutting corners, but simply by operating in a lower-cost environment.